Every day, millions of articles, videos and social media updates compete for online users’ attention. A compelling headline can make or break a piece of content. Using the right headline formulas can help you craft headlines that are not only relevant to search engines but also grab readers’ attention and encourage them to click.
Incorporate action words in your headlines to make them sound more dynamic and exciting. These types of words create a sense of urgency, which can push your audience to take action and engage with your content.
Try a number in your headlines to indicate how many tips you have or to show that your content is backed by data and research. A recent LinkedIn study found that headlines with statistics have a higher CTR than those without.
Include a quote or a statement from an influential person in your headlines to add credibility and intrigue. This can be especially effective if the quote is from someone who your audience respects or admires.
Write a question in your headlines to prompt curiosity and get your audience to click. You can also use a provocative pun or an innuendo to make your headlines more intriguing. Just be careful not to go too overboard – too much “spice” can be confusing and off-putting.